Project
Swarnabhoomi

Client
Rama Group

Architect
Ar. Nilesh Chopda,
Onus Design

Location
Bilaspur

Services
3D Views, Photography,
Ad film

SWARNABHOOMI

Establishing the concept of township

Situated on the outskirts of Bilaspur, the concept of township, a gated community living consisting all the amenities and necessities inside the project was quite a novel concept. The aim of all the marketing collaterals was to incept the idea of township being the better way of living.

3D ViewsPhotographyAd Film

For me, Square One is more like my business partner. They care about my projects the same way as me. And this reflects in their efforts to deliver the best of their services, each and every time.

– Rajeev Agrawal, Rama Group

Behind the scenes

To capture the rich hues of the outdoors as well as the indoors, the video was shot with Arri Alexa (a camera used by hollywood and bollywood filmmakers) and drone. The task of capturing the highlights of this 150+ acre project was completed within a week.

PHOTOGRAPHY

Highlighting the luxury

The aim of the photography was to capture the finer nuances of the lifestyle offered by this township. We focussed and enhanced the vivid colours palette to be experienced through the landscapes and the facilities. To show the bigger picture of comfortable life, aerial photography was done with a drone

About Architecture

Spread over 200 acres of land, the township is inspired by western style of town planning which consists of more open spaces for a cohesive community living, wide roads, row houses and facilities for day to day necessities.

3D VISUALISATION

Visualising the western way of life

To showcase the widespread landscapes wide angle cameras were chosen. Since the architecture concept was revolving around western way of life, the visualisations were depicted in bright, crisp sunny mornings and darker shades of the colour pallete for impression of richness.

Working with someone who understand exactly what you want to say is a great advantage. With Square One, that is exactly the case. Since all the 3 directors are architects, I never have to make efforts to explain my point of view. It is understood automatically.

Ar. Nilesh Chopda, Onus Design

AD VIDEO

Connecting with the dream

Revolving around the punchline ‘My World, My Swarnabhoomi’, the idea behind the ad was to establish the thought of a holistic real estate project that has everything one dreams about when purchasing a home and planning for the future.

Project
Swarnabhoomi

Client
Rama Group

Services
3D Views, Photography,
Ad film