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An Unsurpassed Living Experience

AMAR SERENITY

The Challenge

Square One was approached by Amar Builders for their project in a prime location in Pune which held the USP of being the tallest residential tower in its neighborhood. A top-class product in its category, developed by one of Pune’s most trusted names, Amar Serenity wanted to venture into digital marketing, to create awareness & generate leads, something that the brand had never explored previously.

The Approach

We delivered customized 3D images, walkthroughs, and aerial videos to capture the brilliance of the elevation of this project. This aided in crafting a premium brochure & digital marketing campaigns in appealing to the target audience. With close proximity to the highway and the IT district, we tried to capitalize on its location. It was important to capture the right audience who would appreciate the brilliance of an Amar Builders property. Our research showed that a project of this stature will require multiple media avenues to capture the target audience and increase brand visibility. We achieved this through designing and strategically placing a number of hoardings across the adjoining areas.

The Outcome

We highlighted the benefits of Ready Possession Homes & living in Baner, one of the most coveted locations in Pune. Through customized social media campaigns, Google Search and display ads, and YouTube ads we were able to reach out to the right target audience and generate leads that converted into direct sales. The response to the campaigns was immense with impressions as vast as 20M+. We successfully generated over 1500 sales qualified leads in a span of 5 months.

The Results

20M+

Impressions

2500+

Sales Qualified Leads

100k+

Web Visitors

BRANDING
ATL
3D STILLS
DIGITAL
PHOTOGRAPHY

BROCHURE

The key USPs including the location, proximity, amenities, project design, panoramic views and the elevation were highlighted through the project brochure using 3D images and a flowing design language that was eye catching to the reader.

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DIGITAL

With a close proximity to the IT district, nestled in a prime neighbourhood, it was important to capture the right audience who would appreciate the brilliance of an Amar Builders property. Through customised social media campaigns, Google search and display ads and YouTube ads we were able to reach out to the right target audience and generate leads that converted into direct sales.

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ATL

A project of this stature required different media avenues to capture the target audience and increase brand visibility, we did so through a number of hoardings, designed and strategically placed across the adjoining areas.

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3D STILLS

The impressive designs were recreated from a range of camera angles to breathe life into the magnificent magnanimous structure.

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PHOTOGRAPHY

The strikingly tall towers with panoramic views of the surrounding cityscape and nature was captured using advanced photography and aerial videography to give the viewer a keen sense of the actual project and its environs.