Branding | Positioning | Visual Identity | Product Ideation | Print | Digital Campaigns

CREATING A FASHION ICON
CREATING
A FASHION
ICON

Fashion has captured the imagination of artists, designers, romantics, and royalty alike. But rarely of a realtor….

Envogue1
…And so

began the
story of
Envogue1.

Must
a swimming
pool
always be

This question quizzed by Mr. Amar Gulwade from Square One, is where it all started and challenged the very basics and conventions of real estate.

Card image Square One

In a country overwhelmed with prosaic housing options, we at Square One opted for the unconventional path, envisioning real estate that commands undivided attention.

A puzzle presented itself: why were all real estate developers peddling the same “luxurious product” with different packaging?

The reality is that the notion of luxury is subjective. But what it really stands for is a state of mind tailored to individual desires and preferences, and the same is true in the case of fashion.

For us, luxury needed to be synonymous with fashion. Conjuring images of Vogue, the epitome of social elitism and style, sparked a eureka moment. Enter Envogue1 - 3 & 4 BHK Avant-Garde residences with a fusion of fashion-forward thinking and futuristic design.

Takes an alpha to create one in the realm of real estate. From ideation to execution, every meticulous detail of the project, be it the Yellow Swimming Pool, the Magazine, or the Site Office, exudes raw class. We studied, researched and referenced  fashion and its related fields to maintain the swankiness of it all. We created a product, class apart to the T, and a residential experience that is truly in vogue.

Satyajeet Ratnaparkhi, Account Director & Head of Operations at Square One

OUR 3D WORK FOR ENVOGUE1

Square One
Square One 3D WORK
Square One 3D WORK
Square One 3D WORK

The birth of the aforementioned advertising campaign, centred on everything loud, outrageous, and bold, marked a turning point. Envogue1 drew on the cornerstone of the brand that we created: Envogue.

Envogue is maverick; it is something that cannot be confined to the shackles of rules. Envogue is an antidote to everything ordinary. Where no developer dared to take on this adventurous campaign, Mr. Sumit Tayal from Unique Spaces, took a bold leap and put his faith in us and in Envogue Envogue1 serves as a testament to homes inspired by the avant-garde nature of fashion, a harmonious blend of luxury and style that resonates with the daring and the distinctive.

Yellow Swimming Pool

Our journey involved an in-depth exploration of architectural possibilities, birthing the concept of a Yellow Swimming Pool and a Golden Jacuzzi. This outlandish idea was conceptualised with the intent of creating a distinctly different feature at Envogue1.

Square One
Square One
Square One

Never before had Pune experienced a dazzling symbiosis of ideas of the developer, the architect and the advertising agency come to fruition with a fashionable new explosion in real estate; Envogue1.

NOT JUST A VISUAL FEAST BUT A SENSORY EXPERIENCE

NOT JUST
A VISUAL
FEAST
BUT A

SENSORY
EXPERIENCE.

Multiple variations were created to build a logo family for Envogue1. For a project that comes from a brand that doesn’t adhere to conventions, we went against the rules of basic design and created multiple logo variations with an array of bold colours and fonts.

The Envogue1 brochure wasn’t just a brochure; it was a magazine in itself. The Magazine was a masterpiece, standing out from the crowd with a class-apart blend of inspiration drawn from top-tier fashion magazines like Vogue, Grazia, and GQ. Every aspect, from the bold visuals to the layout and non-traditional communication, reflected the allure of renowned fashion publications.

Envogue1
Square One Square One
Square One
Square One
Square One
Square One
Square One

Our creativity was a catalyst that permeated every nook and cranny of the project, including amenities. The physical spaces pulsated with a funky and bold character, incorporating a peppy colour palette and embodying the project persona.

Much like an upbeat funk album that evokes reactions and tells a story, the walkthrough at Envogue1 was designed to elicit a range of sensations and impressions, much like a cinematic experience.

The Site Office for Envogue1 also spoke volumes about our creative influence on the project. From abstract geometric patterns to plush decor, every little detail summed up to the perfect backdrop for Envogue1. Shedding light on the posters at display, we chose characters from pop-fiction who truly embodied the spirit of Envogue1 - ranging from the swanky Mad Hatter to the trendy Joker.

Square One
Square One

CREATING
A BOLD

VIRTUAL IDENTITY

VIRTUAL
IDENTITY

The visual storytelling on the website page is a captivating narrative that unfolds as you scroll through. From bold visuals that showcase the signature product to dynamic offerings that bring the project to life, every element speaks the same design language.

Envogue1 Avant-Garde residences

The colour palette resonates with the project’s personality—bold, vibrant, and chic. It’s not just about aesthetics; it’s about creating an online experience that mirrors the fashionable ambiance of Envogue1’s 3 & 4 BHK Avant-Garde residences.

We crafted
engaging theatre ads,
premiered at

PVR

and implemented striking airport
branding to elevate the project’s
presence.

Through Digital Campaigning, Walkthrough, 3D Visuals, Lifestyle films, Project Shoots, Magazine, and On-site Branding, the execution was carried out with a touch of suave.

Square One
Square One
Square One
Square One
Square One
Square One
Square One
Square One

Adding a colourful touch to the Project Floor Plans

Square One
Square One

Envogue1 has opened doors for the interplay of creativity and architectural planning, building to something truly out of the box.

Envogue1 became an instant hit with the sale of 30% of the launched inventory in the first month itself! The powerful concept behind Envogue made the project incredibly impactful. With a minimal budget and a shift from conventional advertising methods, in the absence of a sample or show flat, the project achieved staggering success. This was a fresh and conscious approach to promotion compared to other players in the vicinity who invested heavily in outdoor spreads, print ads, and other ATL platforms.

Other Projects

Square One Pune
Ranawat Group

A clean break, redefined.

Square One Pune
QUE 914

A Quintessential Study.