Branding | Positioning | Product Ideation | Visual Identity | Brochure | Print & Digital Campaigns | Website

Stopping at nothing for FLOW.

All lifestyles offered by Unique Spaces fall under their flagship of building and doing things differently.

Unique Spaces, a pathbreaking Pune-based real estate company with 10+ years of experience in crafting phenomenal real estate spaces, approached Square One to craft 3Ds and build communications for their latest high-end commercial venture in Bavdhan..

…and then it was time to roll with the punches!

Square One recognised the immense potential that the project carried and made its presence felt from ground zero. From product ideation to architectural insights and branding- absolute diligence was at work.

Firstly, the idea of your run-of-the-mill retail stores was completely revamped. Premium commercial spaces here were taken to the next level in terms of aesthetics and functionality. The vision was to create an “Experience out of Architecture” and go above and beyond the offerings of Balewadi High Street, a leading lifestyle destination in Pune.

To propel the venture further, a brand identity was built and named “Flow” - an ode to the never-ending flow of prosperity associated with commerce and business. The core philosophy was shaped around the lines of

“Constant is Nothing”.

This being said, the philosophy encompasses the idea that change and transformation are immutable aspects of life.

To propel the venture further, a brand identity was built and named “Flow” - an ode to the never-ending flow of prosperity associated with commerce and business. The core philosophy was shaped around the lines of

“Constant is Nothing”.

This being said, the philosophy encompasses the idea that change and transformation are immutable aspects of life.

"We wanted to design a space where youth could celebrate, shop and party. Square One understood our design and purpose and made the communication reflect the same. They brought a dash of vigour and dynamism to the ad campaign!"

- Sumit Tayal, Managing Director, Unique Spaces

Flow
Flow
Flow

Architecturally speaking, we suggested they build a separate loading/unloading bay at the rear end to facilitate smooth operations exclusively for Flow Bavdhan. Also, an infusion of the brand into the design of the project was shown in the form of glass mosaics and landscaping elements of the commercial spaces (present in subsequent Flow projects at Kiwale and Punawale)

Flow

A superimposition of the Flow logo was done on the glass mosaics that will be executed in all projects to maintain the brand language.

Flow Case Study
BAVDHAN | PUNAWALE | KIWALE

The approach to the branding was peppy and coming-of-age. The use of neon-coloured hues gave the brand quite a bold, young and confident persona.

"Working on Flow with Square One was a unique experience. The challenge was to create a single design language both for architecture and brand communications. The outcome is indeed pathbreaking."

- Sachin Soni, Principal Architect, Space Craft Associates

The communication of both - the brand and the project was done inversely. B2C communications were targeted rather than B2B to create hype and anticipation in the audience and attracted a huge number of investors and businessmen to Flow.

Flow
Flow

Garnering quite a profit for itself, Flow became a raging success. So much so, that the idea of ‘Flow’ was implemented all across Unique Spaces’ mix-development projects.

Flow
Flow
Flow

A Mesmerising Matinée

Flow

The Flow of Interactivity

The website design matched the brand aesthetic, from the use of neon colours to bold visuals.

Flow

Other Projects

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Ranawat Group

A clean break, redefined.

Square One Pune
QUE 914

A Quintessential Study.