The Execution
Our branding campaigns, starting with the "We the Difference" campaign and a subsequent one centred around the core values of
‘Unique Spaces,’ were developed to align with this new tagline.
Additionally, we implemented a sub-brand structuring strategy to streamline the various brands that Unique Spaces has built,
including K Better Homes (Residential Spaces), Flow (Retail Spaces), and Envogue (Avant-Garde Residences).
To amplify the brand’s reach in a charismatic manner, an anthem was orchestrated as well as a theatre ad to spread the rapture.
In a world saturated by traditional advertising methods, the "Zero Hoardings" campaign sets new and never-seen-before benchmarks in
creativity and environmentally responsible publicising. This campaign, released digitally, was a symbol of
their continued pursuit to do things differently.
Complementing this, the "Social Etiquette" campaign was carried out to increase social consciousness with a touch of artistic expressiveness.
The website design played a pivotal role, bringing a sense of cohesiveness to the entire brand. It adhered to the right structure
and harmonised seamlessly with our visual aesthetics.
To instill and fortify brand values among all employees and stakeholders, engagement activities were conducted. Office spaces were
thoughtfully branded, serving as tangible expressions of these values in action.
Unique Spaces deviated from conventional methods of advertising, notably ATL platforms, and carved out a dominant presence on
digital platforms, accompanied by strong internal communications.
