‘The First’ was aimed to become a landmark project of Hyderabad. DSR wanted to mark their entry in luxury housing sector with this flagship project. The promotion and marketing of the project were conceptualised to be cinematic to touch the movie-lover inside every citizen of Hyderabad.
Introducing luxury to Hyderabad City
Blending with the reality
Flying at over 300 feet, the drone captured the panoramic vistas around The First’s location as well as the night time buzz of lights. The video montage was accomplished in the studio through meticulous processes that involved camera tracking, light matching and cinematic post-production touch-ups.
Showcasing the affluence
To create an impression of a movie, drone shoot of the actual site and 3d visualisation were blended through the technique of video-montage. The video was colour palette used in the video was selected to give a cinematic vibrance.