Shree Sonigara had launched Phase 1 of Signature Park in 2018 and it had received a warm response. However, going ahead with Phase 2, Shree Sonigara intended to utilise aggressive marketing to garner fast-paced sales. The challenge was to transform the marketing pitch without deviating from the brand communication language set for the 1st Phase.
Our market research about the vicinity and the competition revealed that the ‘garden-facing, highly spacious 3BHK’ residences along with the prime location offered by Signature Park were the biggest USPs. Creating an amalgamation of these factors and the previous marketing approach of ‘uncompromised living’, we planned a 360-degree marketing campaign with a hashtag ‘live uncompromised’ as a central theme. The unmatched location, the trusted developer and the best in class lifestyle offered by these homes were leveraged by utilising precise language for clear communication. The forthcoming ATL campaigns were complimented by digital lead-gen campaigns.
The launch of Phase 2 garnered a tremendous response from the targeted audience. The digital lead-gen increased walk-ins by 78%. The rate of conversion saw a rise of 50% and within 100 days of launch, over 100 units were sold.
The most powerful tool to present the project.
Covering all the details and yet keeping this document a delight for the readers is something that comes naturally to us.
Defining the right communication only helps in keeping media budgets under control and achieve maximum output form the campaigns. Each communication that goes out for a project is in line with the core communication and hence gets the results as expected.
A chic website that opens in less than 3 seconds along with a digital campaign to create awareness and capture leads got Signature park outstanding numbers from the digital network.
