The entire conceptualisation of VB Capitol lies on the theme of intelligence; may it be location, the design, the planning or the vision itself. The project was portrayed as a commercial hub that would be a testament of the business owner’s intelligence.
The Intelligent Business Destination
The project itself was about innovation so the brochure had to go beyond the pre-set notions of real estate developer’s brochure. The project was explained with bold statements and graphics while keeping the brochure dimensions similar to a book.
We created site hoardings conceptually designed to help create awareness of the project adding an element of curiosity and helping create a buzz in the neighborhood.
The impressive height of the structure was asserted with ground level camera angles. Each of the angle was selected to highlight each of the intelligent element of the design.
The location of the project was one of the most important aspect and a key USP. The location of VB Capitol along with the iconic presence of in the vicinity were showcased using aerial videography and video-montage.